- The Angel VC - The 8th DO for SaaS startups – Stay on top of your KPIs
- MIT Technology Review – How to Burst the “Filter Bubble” that Protects Us from Opposing Views
- Harvard Business Review – How to Start Thinking Like a Data Scientist
- Popforms – Let good things happen: Cap Watkins, Product Design Lead at Etsy
- Quinn Norton – How Antisec Died
- Techcrunch - Inside A Google Ventures Design Sprint
- Forbes – Google Wants To Make Your Passwords Obsolete
- ComputerWorld - Self-driving cars could save more than 21,700 lives, $450B a year
- Matt Schlicht - The Secret to Designing the Right Product
- CNET - Is Google building a hulking floating data center in SF Bay?
- NYT - Technology on the Thames
- Y Combinator – Startup School 2013 Videos
- Recommended Book – The Score Takes Care of Itself by Bill Walsh
You’re the future.
You have the ideas.
That’s your task.
Sometimes you win.
Sometimes you lose.
But it’s up to you
to make what you want
to see in the world.
- Brian Balfour - How To Become A Customer Acquisition Expert
- Businessweek - The Secrets of Bezos: How Amazon Became the Everything Store
- Shawn Zvinis - Tab: Startup To Shutdown
- BBC News - John McAfee: Addict, coder, runaway
Rather than spending weeks working on a fifty-page word document that few will read and is impossible to test, work with the design team to create a prototype of the product that you are proposing. Then show that prototype to target users, as well as your product team. You’ll end up iterating several times (better now than after engineering spend months building a bad product!), but when you get the recipe right, use that prototype as the basis for the spec you deliver to engineering.
Pricing strategy usually follows one of four tracks. Bottom up: calculate the cost of everything that goes into making the product, and add a fair margin on top. Sideways in: analyze and adopt the price of competitors’ products. Top down: target a demographic or economic segment, and engineer the product to meet that price. Or dynamic: use a complex, real-time calculation to gauge supply and demand, usually with the help of an algorithm.
What you almost never hear about is a fifth track, which I call story analysis: an analysis of a product’s capabilities to fulfill a profound human need, to tell a story that gives your customers’ lives richer meaning. In a world of abundance, what your product does for your customers is important, but not nearly as important as what your product means to them. And this second part — the story of your product — is what yields the greatest pricing power of all.
An excerpt from Ty Montague’s article “If You Want to Raise Prices, Tell a Better Story“, Harvard Business Review.