Scott Taylor

ramblings of a twentysomething

February 16, 2014

Recent Essays

If you want to read some of my most recent essays be sure to check out staylor.st. The essays cover subjects such as churn, scaling and hiring. I’m aiming to publish one per week in an effort to improve my writing. By subscribing you’ll get the latest articles delivered to your inbox.

In the meantime, a lot of exciting things happening. I recently created Carnaby Labs Ltd to launch a few projects that I’ve been working on (both online and offline).

January 19, 2014

Growth Hacking

At the intersection of product and marketing lies the growth hacker. The term du jour for the person responible for acquiring new users.

Sitting between these teams, today’s growth hacker will be able to shorten the build-measure-learn loop. Improving the cost of acquisition and top line number of users, through each iteration. Rather than focusing on vanity metrics, the growth hacker will pay close attention to this funnel: Acquisition > Activation > Retention > Revenue > Referral.

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January 12, 2014

Shrewd Business

An excerpt from What They Don’t Teach You At Harvard Business School:

Several years ago I met a Venezuelan oil and shipping businessman by the name Rafael Tudela. As I have come to know, respect, and admire him, he has impressed me as the quintessential street-smart executive. He has built a billion-dollar business from scratch in less than twenty years. He seldom deals in written contracts because his word is his bond. He has always made his own breaks. And his principal business, which is oil speculation, relies on his constant process of seeing opportunities where no one else does and taking advantage of them.

In other words, Rafael Tudela is a genius at taking the edge. One of the best illustrations of this –of how he has the facts, knows what people want, and figures out a way to give it to them- is the story of how he got in the oil business in the fist place.

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